✨ Free for Every Child, Always

Every Curl
Deserves to
Shine.

Free natural hair styling and education for Black children ages 5 to 13 — completely free, with no conditions attached.

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Free Natural Hair Styling✦ Hair Education✦ Confidence Building✦ Rooted in Atlanta, Growing Fast✦ Ages 5 to 13✦ 100% Free, Always✦ Community Powered✦ Black Joy✦ Free Natural Hair Styling✦ Hair Education✦ Confidence Building✦ Rooted in Atlanta, Growing Fast✦ Ages 5 to 13✦ 100% Free, Always✦ Community Powered✦ Black Joy✦

REF: 01 — WHO WE SERVE

Built for Your Family

Who We Serve

Every barrier removed. Every child welcomed. Every session free.

Ages

Children 5 to 13

Black children during their most formative years, when building a loving relationship with their natural hair matters most.

Location

Where We're Starting

Currently serving families across Metro Atlanta, with plans to grow into new communities soon. We meet families where they are, regardless of geography, income, or circumstance.

Cost

Always 100% Free

No fees. No donations required to participate. No exceptions. Completely free, because every child deserves this experience.

💛
Always
Free

REF: 02 — OUR STORY

Why We Exist

Every Curl Tells a Story

Too many Black children grow up hearing that their natural hair is "too much": too wild, too difficult, too different. The Curl Project was born to flip that story.

Founder Tumi Owolabi saw a clear gap: families facing financial barriers, children who felt ashamed of their texture, caregivers who wanted to help but didn't know how. She decided to do something about it.

"When a child looks in the mirror after a session and truly sees themselves. That moment changes everything." Tumi Owolabi, Founder

Read Our Full Story →

REF: 03 — WHAT WE BELIEVE

Our Core Values

What Guides Everything We Do

Six principles shape every session, every partnership, and every decision we make.

Confidence

Every session is designed to help a child see their natural hair, and themselves, as beautiful.

Community

We reclaim the tradition of communal hair care, bringing families and stylists together as one village.

Service

We show up for families with humility, giving our time and skill without expecting anything in return.

Education

We equip children and caregivers with lasting knowledge about their unique hair type and texture.

Accessibility

Quality natural hair care should never be a privilege. We remove every barrier that stands in the way.

Excellence

Every child deserves skilled, attentive care. We hold our stylists and our standards to that promise.

REF: 04 — OUR SERVICES

Our Services

What We Do

Everything we do is built to help children feel confident, celebrated, and cared for.

Free Hair Styling

Professional, loving sessions tailored to each child's curl pattern: braids, twists, cornrows, locs, and more. We work exclusively with natural hair, no extensions. Every style celebrates the hair your child was born with, at no charge.

Hair Education

We teach children and caregivers about their specific hair type, products that work, and how to build sustainable natural hair routines at home.

Confidence Building

Beyond the style: affirming experiences that celebrate each child's identity and send them home knowing their natural hair is a crown.

REF: 05 — SESSION FOOTAGE

Real Sessions

Watch the Magic Happen

Footage captured directly from our community sessions. Unfiltered, real, and full of joy.

▶ Session Footage

Book a Free Session →

Tumi Owolabi, Founder of The Curl Project, Inc.

REF: 07 — FOUNDER

Founder & Visionary

Meet Tumi Owolabi

Founder · Community Leader · Advocate

Tumi Owolabi is a Nigerian college student who launched The Curl Project, Inc. in May 2025 after observing a shared challenge across both Nigerian and American communities: Black children growing up without consistent access to quality, confidence centered natural hair care.

Growing up between two cultures, Tumi understood how deeply hair, identity, and self-esteem are connected. She built The Curl Project, Inc. to create a space where textured hair is embraced, understood, and celebrated, and where no family ever has to pay for that experience.

Learn More About Tumi Book a Session

REF: 08 — JOIN THE MOVEMENT

Join the Movement

Because Every Child
Deserves to Feel Beautiful

Every child who leaves a Curl Project session knows something important: their hair is beautiful. Help us make sure more children get to feel that way.

Book a Free Appointment Support Our Mission

REF: 09 — GET INVOLVED

Three Ways In

Get Involved

Whether you are a family, a stylist, or a business, there is a place for you here.

Book an Appointment

Child ages 5 to 13? Book a completely free natural hair styling session, no strings attached.

Book Free Session →

Volunteer

Join our team of stylists, helpers, and supporters. Every hour you give changes a child's day, and maybe their life.

Apply to Volunteer →

Become a Sponsor

Fund supplies, sessions, and expanded reach. Your support makes every free appointment possible.

Sponsor The Project →

Every CurlDeserves toShine.