About The Curl Project, Inc.

A love letter to natural hair, confidence, and Black childhood, born in Atlanta.

REF: 01 — OUR MISSION

Our Mission

Why We Do This

The Curl Project, Inc. exists to empower Black children through free natural hair styling, education, and community support.

We believe that the way a child feels about their hair is directly connected to how they feel about themselves. Too many Black children grow up being told, explicitly or implicitly, that their natural curls need to be changed, tamed, or hidden.

That ends here.

Accessibility

Quality natural hair care should never be a privilege. We remove every barrier.

Representation

Children need to see themselves celebrated and affirmed in every space they enter.

Community and Empowerment

We reclaim the tradition of communal hair care and equip families with lasting knowledge.

Our Vision

"A Metro Atlanta where every Black child grows up proud of their natural hair and where no family has to choose between quality care and other necessities."

REF: 02 — FOUNDER PROFILE

Founder

Tumi Owolabi

Founder · Community Leader · Advocate

Tumi Owolabi is a Nigerian college student and the founder of The Curl Project, Inc., a community centered initiative focused on empowering Black children through accessible hair care, education, and confidence building experiences.

Growing up between Nigerian and American communities, Tumi saw similar conversations about curly to coily hair in both cultures. These experiences shaped her understanding of how deeply hair care, confidence, identity, and education are connected.

Inspired by personal experience and community need, Tumi launched The Curl Project, Inc. in May 2025 to address a challenge she observed across both Nigerian and American communities. It is a space where textured hair is embraced, understood, and celebrated.

Book an Appointment Get in Touch

REF: 03 — WHAT WE OFFER

The Experience

What Every Session Includes

Every appointment is designed to be affirming, educational, and completely free of charge.

Natural Hair Styling Only

Braids, twists, cornrows, locs, and natural styles tailored to each child's curl pattern. We work exclusively with natural hair and never use extensions. Every style celebrates the hair your child was born with.

Hair Education

Children and caregivers learn about their specific hair type, recommended products, and how to build a sustainable natural hair routine at home.

Confidence Building

Beyond the style, every appointment is an affirming experience that celebrates each child's identity and helps them see their natural hair as a crown.