✨ Free for Every Child · Metro Atlanta

Every Curl
Deserves to
Shine.

Free natural hair styling and education for Black children ages 5 to 13. No cost. No catch. Just love.

Book a Free Session Our Story
Scroll
10+
Children Served Monthly
100%
Free Appointments
85%
Family Retention Rate
ATL
Metro Atlanta and Growing
REF: 01 — WHO WE SERVE

Built for Your Family

Who We Serve

Every barrier removed. Every child welcomed. Every session free.

01

Ages

Children 5 to 13

Black children during their most formative years, when building a loving relationship with their natural hair matters most.

02

Location

Metro Atlanta Families

Serving communities across greater Atlanta, meeting families where they are, regardless of geography, income, or circumstance.

03

Cost

Always 100% Free

No fees. No donations required to participate. No exceptions. Completely free, because every child deserves this experience.

Child receiving natural hair styling Natural hair moment
💛
Always
Free
REF: 02 — OUR STORY

Why We Exist

Every Curl Tells a Story

Too many Black children grow up hearing that their natural hair is "too much": too wild, too difficult, too different. The Curl Project was born to flip that story.

Founder Tumi Owolabi saw a clear gap: families facing financial barriers, children who felt ashamed of their texture, caregivers who wanted to help but didn't know how. She decided to do something about it.

"When a child looks in the mirror after a session and truly sees themselves. That moment changes everything." Tumi Owolabi, Founder
Read Our Full Story →
REF: 03 — OUR SERVICES

Our Services

Three Pillars of Care

Everything we do is built to help children feel confident, celebrated, and cared for.

01

Free Hair Styling

Professional, loving sessions tailored to each child's curl pattern: braids, twists, cornrows, locs, and more. We work exclusively with natural hair, no extensions. Every style celebrates the hair your child was born with, at no charge.

02

Hair Education

We teach children and caregivers about their specific hair type, products that work, and how to build sustainable natural hair routines at home.

03

Confidence Building

Beyond the style: affirming experiences that celebrate each child's identity and send them home knowing their natural hair is a crown.

REF: 04 — SESSION FOOTAGE

Real Sessions

Watch the Magic Happen

Footage captured directly from our community sessions. Unfiltered, real, and full of joy.

Book a Free Session →
REF: 05 — PHOTO ARCHIVE

Moments of Joy

From Our Sessions

Real children. Real joy. Real transformation.

Tumi Owolabi styling a child's natural hair
REF: 06 — FOUNDER

Founder & Visionary

Meet Tumi Owolabi

Founder · Community Leader · Advocate

Tumi Owolabi is a Nigerian college student who launched The Curl Project, Inc. in May 2025 after observing a shared challenge across both Nigerian and American communities: Black children growing up without consistent access to quality, confidence centered natural hair care.

Growing up between two cultures, Tumi understood how deeply hair, identity, and self-esteem are connected. She built The Curl Project, Inc. to create a space where textured hair is embraced, understood, and celebrated, and where no family ever has to pay for that experience.

Learn More About Tumi Book a Session
REF: 07 — JOIN THE MOVEMENT

Join the Movement

A Love Letter to Natural Hair
& Black Childhood

Every child who leaves a Curl Project session knows something important: their hair is beautiful. Help us make sure more children get to feel that way.

Book a Free Appointment Support Our Mission
REF: 08 — GET INVOLVED

Three Ways In

Get Involved

Whether you are a family, a stylist, or a business, there is a place for you here.

01

Book an Appointment

Child ages 5–13 in Metro Atlanta? Book a completely free natural hair styling session, no strings attached.

Book Free Session →
02

Volunteer

Join our team of stylists, helpers, and supporters. Every hour you give changes a child's day, and maybe their life.

Apply to Volunteer →
03

Become a Sponsor

Fund supplies, sessions, and expanded reach. Your support makes every free appointment possible.

Sponsor The Project →